Ever heard this old adage from real estate: "location, location, location"? Well, social media marketers have their own version of that saying. It's "engagement, engagement, engagement".
Have you ever sent an important email to your boss and instead of signing off "best" you ended your mail with an ingenious "vest"? We've all been there, from spelling mistakes to forgetting an attachment, and Gmail finally heard our cries!
It's a busy world that we live in, and technology is proving to be both the perpetuator of the busyness, as well as the relief. All things tech make the workaday job go faster, smoother, more streamlined and more convenient. But with this great enhancement of efficiency, there is just more and more to do.
Marketers use a wide variety of approaches to reach prospects and customers via email. According to the 2015 National client email report by the DMA, newsletters, welcome messages, and customer surveys remain the top three ways for email marketers to achieve their campaign objectives. Let's zoom in on the third most popular type of email: the customer survey.
Maybe now is the time to understand the difference between earning links and building links. It seems that for the last year or so, the trend has shifted from having to build links - to having to earn them with outstanding content. The concept was already introduced a long time ago, but at the time nobody paid much attention to it. These days, good web design and quality of content are the main factors writers and journalists take into consideration when trying to fetch the links from across the web.
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