Too many of us are missing the boat. We are so focused on finding new customers, growing our lists, getting more traffic, and finding more followers that we neglect a fortune's worth of business right under our noses: Our existing customers.
These days it's not uncommon for many company representatives to send responses with no email signature or with just the name – something which was seen as being absolutely unacceptable only a few years ago. Have email signatures become obsolete in the age of tweets, posts and pins?
"A blog can waffle on for a thousand words, but the header image must explain it all at a glance." Hmm, as neat as that sounds, it's not entirely true. That's not a quote I've taken from anywhere – I just came up it with to get going. In fact, I don't believe that's the purpose for your header image or featured image of your blog post at all.
Creating effective email marketing campaigns requires innovation, planning, and sometimes a little creative psychology. To get your customers attention you need to think like them, literally - think. Which is why we created this whitepaper, to help you get started!
Tomorrow we celebrate a beautiful day - 4th of July. Between the hot dogs, fireworks, celebratory picnics, and family time there is room for us marketers to show off our red, white, and blue in our compelling emails. How can you make your holiday subject lines more successful?
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