Has anyone unsubscribed from your list lately? If no one has, you probably either have a super-tiny list or no list at all. Because every marketer – every single one – loses subscribers. We lose subscribers all the time. No matter how hard you try and how long you work, some people are just going to fall off your list now and then. It's the facts of life… or at least the facts of email marketing.
Today, accessing information is quicker than ever. It's never been easier to figure out the details of people, events or even companies. After all, we're in the internet age— where almost everything is available online and where people can find a myriad of facts by utilizing a simple search term.
don't mind telling you that one day I would like to achieve the 'giant of social media' accolade that 3 of my online heroes have – Jeff Bullas, Mari Smith and Guy Kawasaki.
When you think about analytics and email, what comes to your mind? Most people will focus only on open rates and click rates. But what about other rates that could be beneficial to making your email marketing more efficient?
Engagement is the most meaningful metric on social media right now. It almost doesn't matter anymore how many Facebook likes or Twitter followers you've got. If they're not engaged, your ROI is probably MIA.
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