Have you ever thought about what makes a piece of content go viral? I mean, think about it. Sometimes you spend hours creating content you know is going to do really well only to receive a lukewarm response and you are left scratching your head. On a different occasion, you see something going viral on social media that is very similar and not even half as good (in your opinion).
You would have started with Facebook, progressed quickly to Twitter, reluctantly found your way around Google+ (sorry, Google), suddenly realized that you need to have a LinkedIn presence, and then jumped aboard the Pinterest bandwagon as it started speeding away.
The answer is pretty straightforward - if you want to deliver your message to your audience, you need to adapt it for the devices they use. Responsive Web Design adapts the layout to a device providing the best possible user experience. And in this blog post and whitepaper you will find all the RWD inspiration you need!
Mentioning personalization and marketing automation in the same breath may at first seem like a paradox — the former describes marketing on a one-to-one basis, while the latter refers to software that helps marketers scale.
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