| Hot off the press and into your inbox - here's a blog update! | | | | | 2016-08-12 15:16:42 | Krista Wiltbank | | | The trickiest part of social media is that you don't control who sees your messages. Facebook, Twitter and Instagram - all have algorithms that restrict your posts' organic reach. Remember, all these platforms are publicly-traded companies now and their main business is advertising. | | | | 2016-08-12 15:16:42 | Aaron Orendorff | | | Let's open with the bad news. According to GetResponse's massive 2016 study The State of Email Marketing by Industry, of all the marketing and business-related emails that get sent 4% get clicked, 22% get opened, and 78% get absolutely nothing. Not a very encouraging number, especially if your business depends on email marketing in any size, shape, or form. Getting subscribers to engage with your emails starts with the most basic email marketing metric there is: open rates. And open rates live or die by the words you include in your subject lines. The Header Image Credit: Unsplash | | | | 2016-08-12 15:16:42 | Przemek Pipiora | | | It's worth noting that there's a plethora of tools out there, so make sure that the tool you choose is one that suits your individual needs. At GetResponse we give our customers the ability to start their Landing Page analytics adventures with all of the tools I will be covering in this post... | | | | 2016-08-12 15:16:42 | Kohei Kurihara | | | E-commerce is a rapidly growing channel in Japan. Generally speaking, Japanese people tend to spend a big chunk of their time on the Internet. So no wonder to see online shopping is growing in popularity. But, how much do we know about this technologically advanced country when it comes to marketing? | | | | 2016-08-12 15:16:42 | Aaron Orendorff | | | "Less is more" is sort of a golden rule for all online communication. For outreach emails, it's even more crucial. According to the 3-5-7 rule of email copywriting, you have all of three seconds to get someone's attention, five seconds to draw them in, and seven seconds to compel action. | | |
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