| Hot off the press and into your inbox - here's a blog update! | | | | | 2016-08-05 15:08:58 | Jessica Mizerak | | | A loyalty program is the pot of gold in e-commerce and retail marketing. You may think it's all about offering free shipping and discounts for customers. Well, that's just plain wrong! | | | | 2016-08-05 15:08:58 | Pam Neely | | | One of the best things to test – and one of the easiest too – is landing pages. So, if you're an email marketer who's already discovered how great landing pages are for results, here's how to take the next step forward. Testing landing pages isn't hard, and it delivers big results. | | | | 2016-08-05 15:08:58 | Marya Jan | | | The reason why everybody wants to add more people to their list on an ongoing basis is simple: the amount of revenue you generate in your business is directly proportional to the number of people who have given you permission to email them. | | | | 2016-08-05 15:08:58 | Aaron Orendorff | | | It's true: most "Announcement Emails" suck. But don't despair. Instead of firing off the same old unengaging dribble everyone else is churning out - "New items in stock!" "We're growing our company!" or "Happy holidays!" - use one of the five attention grabbing types listed above: | | | | 2016-08-05 15:08:58 | Mike Jones | | | Subject lines are arguably the most important part of your email. Most users are aware of this, so they tend to overthink the whole process of writing it. They might end up with subjects that sound too complicated, or give up out of frustration. Writing a proper subject line... | | |
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