Still putting off Instagram? I had been. But then I saw just one too many headlines about this platform, and so I dove in. After a flurry of research and messing around, here's what I learned.
Social media is tricky. It gives you the opportunity to connect to your customers and nurture relationships with them – and that's a great thing for brands. But most of all, it gives your customers the power to influence brand behavior by sharing information about it. Which is a great thing too, of course, but makes the job of a social media manager all the more difficult, when the information is not exactly what they've been hoping for.
Over the past 12 months I've found myself increasingly writing more and more about a financial revolution that is taking place right now as you read this. The umbrella term is 'financial technology' – or FinTech, as it is now commonly known – and covers everything from electronic invoicing systems to advanced artificial customer relations to Apple Pay and BitCoin.
We're coming closer to Content Marketing World, every content marketers favorite event of the year. And as time closes in on us, we're all trying our best to establish new "marketerships", working with our companies to make sure others know we're there. Aren't we?
One of your primary goals as a social media marketer is to expand your brand's reach as far as possible. The others are to increase your credibility amongst your peers and followers in your industry, establish yourself as a thought leader, and of course to keep driving traffic, conversions and sales on your company's website.
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