People buy people. Always have, always will. That's why the phrase "it's not what you know it's who you know" is as true now as it was 100 years ago. Today they are buying your personal brand. Think you don't need a personal brand? Think again!
Ever heard of the "Blue Ocean Strategy"? It's based on a book about how to carve out an entirely new segment of the market for your business. When you have properly executed the Blue Ocean Strategy, you have no real competition.
There is nothing more vital to the survival and success of any business than its ability to obtain clients. Yet many business owners unfortunately believe that if they have the right product or service, clients will seek them out to buy it. This couldn't be further from the truth: year after year, decade after decade, I watch sadly as great businesses with amazing products and services close their doors while others, often not nearly as good, flourish and grow.
2 weeks ago I gave you advice on generating a list, so I assume you already have a list to work with ;) 1 week ago I gave you advice on how to take care of your list. Granted, most of it was about removing contacts and I know you don't really want to do that. I fully agree, you shouldn't have to do that.
Successful email marketing is not about asking people to sign up and sending them promotional emails till they unsubscribe. It is a great opportunity to build unique relationships between your brand and subscribers. If you want to make the best of your email marketing, change your mindset and think of the subscription process as a journey to becoming a loyal enthusiast of your brand.
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