Email marketing begins with the opt-in box. It's where subscribers sign up and also where you set their expectations for the entire time they'll be your subscribers. With so much power in that little box, it's also an ideal thing to test. To help you make the most of your email opt-in forms, we've rounded up 10 excellent A/B opt-in form split tests, with results, so you can get a head start toward higher opt-in rates and a larger email list.
When creating an email campaign, it's easy to think about the people on the receiving end of your emails merely as leads in a system, versus actual humans with a personality. With that sort of mindset, you'll only end up alienating subscribers from your business instead of building a real relationship with them.
Social media marketing is "supposed" to be the new, alternative and largely free method of marketing your wares and services. It's certainly popular – from high-street micro-businesses with just the single outlet, to giant global enterprises with huge chains and a dominant bearing on every continent – the business world has understood the need to have a social media presence in order to compete, and, large and small, enterprises have embraced it.
There is a general belief that there are some specific words or phrases that can get your message delivered straight to the spam folder. The idea behind it is that those words are most commonly used by spammers, so content filters react on them immediately without even checking the rest of the message.
One of the biggest problems faced by marketers when attempting to promote products or even where we want subscribers to read an e-mail that we believe will be of interest to them, involves getting them to open this message.
![10 Opt-in Form A/B SplitTests [With Results]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_u4i8wUVLxuueSOHKrq3C6GLMo2rQsiequEzzg9lZu1cd--yc3fvBGz9RUTSmLrQ0_RjldHERO8eLtKnUiU7QmchS49PSuqvFgWcb6JlzHWNMm1cKkZseKiwdQ=s0-d)
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