This week the whole email marketing world is talking about the new Gmail tabs and how they will affect email open and click rates. But don't worry - we have some advice to help you keep calm and avoid the "Gmail tab" craze. Along with a handful of tips on email content and Google Analytics from Jordie van Rijn and Kristi Hines.
Let us know what you think!
Email Ninja Tip of the Week
On your thank-you page after sign-up, remind your subscribers who use Gmail to now look for your newsletters in the Promotions tab.
This week the email marketing world has been very concerned about the new Gmail tabs that Google began rolling out to all users (after announcing them on May 29). Before we dig into the data after everyone has used the new feature a while, why not take a deep breath and see why the new tabs are not as evil as they appear to some.
If you want to find out what online marketing strategies are leading to the most mailing list subscribers on your website, then you MUST set up Google Analytics goals. If building your mailing list is a priority, then Google Analytics can tell you exactly what things are working when it comes to growing your mailing list.
In today's digital world, "content is king" is the mantra du jour. But it's of little use to just push out content, content, content. It's one thing to fill your email campaigns with content simply for content's sake. It's quite another challenge to include content that matches your subscribers' needs.
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