A preheader is an important element of a newsletter. So we made adding it in the Email Creator much easier. Read on to see how you can do it and why you should. This week we also have some useful tips for landing page conversion and great email content. Be sure to let us know what you think!
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Email Ninja Tip of the Week
On your landing pages, eliminate social media icons, blog links, and menus. Give the prospect a single decision: to buy or not to buy.
The preheader is a design element that helps you preserve a neat structure in your email. We've now added it to Email Creator as one of the Basic Blocks, to simplify the process of creating emails that convert. Now you just drag 'n' drop – and your preheader is right in place.
Successful salespeople ask for the sale. Online marketers need to master that skill too. So let's take a look at 7 techniques online marketers use for converting lookers into buyers.
I've blogged about how generating good content comes from knowing the questions that your customers are asking. But what if they aren't your customers yet? What if you need to seek some inspiration outside of your company team or ecosystem? Here are five great sources which can help you generate excellent content for your blog and your newsletter.
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