Yahoo! closing inactive accounts! GetResponse launching new iPad app for collecting contacts! Animated GIF emails in fashion again! Read news and tips from our authors to get more engaged subscribers and deliver emails that impress, drive sales and boost brand recognition! And don't forget to tell us your ideas for an engaging newsletter.
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Email Ninja Tip of the Week
Capture addresses offline in your store, at a trade show booth, or a conference with our new Forms on the Go app. Get engaged leads literally wherever you go!
All Yahoo! account holders who haven't logged in for the past 12 months are scheduled to be closed. How will this change impact email marketers? Here are some useful tips on how to continue delivering top notch newsletters without losing out on sales due to this change.
Gaining new subscribers when you're offline can be hard. GetResponse has solved this problem with the new Forms on the Go App. It lets you collect valuable leads without a visit to your squeeze page or website: in store, at the trade show booth, on a busy conference or a private business meeting. The new smartapp is now available for download.
Copywriters often divide their work into two categories: content and true copywriting. The difference? Content is information that's valuable for its own sake. True copywriting has a specific job to do: it sells. So here are 7 techniques to make your email copywriting sell. Post by Jack Price.
Animated GIFs in emails are controversial, to say the least. Despite that, more and more companies are using them lately – at least that's what I've noticed in my inbox. And more and more, they do it in a fun way, pleasant to the eye and actually making sense. Post by Karolina Kurcwald.
Lead generation does not have to be an on-site only strategy. There are several major networks and platforms that allow you to capture leads and even build your mailing list beyond your own website. In this post, we're going to look at ways you can implement offsite lead generators for your business. Post by Kristi Hines.
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