วันศุกร์ที่ 26 กรกฎาคม พ.ศ. 2556

GetResponse Buzz: Is email marketing doomed because of the new Gmail tabs?

Check out the tips on our blog. Read this email online.

 
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GetResponse Buzz!
July 26, 2013 Follow us:
Dear Jhone


This week the whole email marketing world is talking about the new Gmail tabs and how they will affect email open and click rates. But don't worry - we have some advice to help you keep calm and avoid the "Gmail tab" craze. Along with a handful of tips on email content and Google Analytics from Jordie van Rijn and Kristi Hines.

Let us know what you think!

Email Ninja Tip of the Week

On your thank-you page after sign-up, remind your subscribers who use Gmail to now look for your newsletters in the Promotions tab.

Why You Shouldn't Be Afraid of the New

Gmail
Tabs
Gmail tabs

This week the email marketing world has been very concerned about the new Gmail tabs that Google began rolling out to all users (after announcing them on May 29). Before we dig into the data after everyone has used the new feature a while, why not take a deep breath and see why the new tabs are not as evil as they appear to some.

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How to Set Up Google Analytics Goals to Track

Email Signups

If you want to find out what online marketing strategies are leading to the most mailing list subscribers on your website, then you MUST set up Google Analytics goals. If building your mailing list is a priority, then Google Analytics can tell you exactly what things are working when it comes to growing your mailing list. 

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Google Analytics





How to Push Your Subscribers' Content

Buttons

Email content

In today's digital world, "content is king" is the mantra du jour. But it's of little use to just push out content, content, content. It's one thing to fill your email campaigns with content simply for content's sake. It's quite another challenge to include content that matches your subscribers' needs.

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วันพฤหัสบดีที่ 25 กรกฎาคม พ.ศ. 2556

Hosted Desktops: The Benefits You Haven't Heard About

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Dear Valued Client,

The upfront costs of signing up for a Lunarpages Hosted Desktop solution are much less than the upfront costs of deploying an on-site IT infrastructure. With an on-site IT infrastructure, a business has to purchase brand-new hardware such as servers, storage devices, and PC workstations; buy or renew software licenses; and hire a trained IT professional to manage and maintain everything.

Reduced upfront costs are not the only way that Lunarpages Hosted Desktops prove to be more efficient than traditional on-site IT infrastructures. Our hosted desktops also increase revenue and decrease costs as a result of these lesser-known benefits:

  • Increased accessibility. Our Hosted Desktop solutions can be accessed from anywhere with any Internet-connected device. By giving employees the ability to access their files and applications from anywhere, Lunarpages Hosted Desktops raise a business’s productivity levels. Companies can also save money with the anywhere-availability of Lunarpages Hosted Desktops by letting workers telecommute, which can lead to decreased real estate and energy costs.
  • No data breaches or downtime. Thanks to our partnership with onthenetOffice, Lunarpages Hosted Desktop solutions are protected by advanced 4-D Security System and maintained with 24x7x365 monitoring, managed data backups, and business continuity planning.
  • All-inclusive support. Lunarpages Hosted Desktops come backed by 24x7x365 all-inclusive technical support. As a result, our Hosted Desktops continually have the best possible performance, security, and reliability; and our clients get the maximum value and longevity out of their devices.

For more information on Lunarpages Hosted Desktops visit our website or call 877-685-2772 to schedule a free demo.

Sincerely,
The Lunarpages Team




วันศุกร์ที่ 19 กรกฎาคม พ.ศ. 2556

GetResponse Buzz: Are your newsletters missing a preheader?

Adding preheaders to emails is now easier! Read this email online

 
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GetResponse Buzz!
July 19, 2013 Follow us:
Dear Jhone


A preheader is an important element of a newsletter. So we made adding it in the Email Creator much easier. Read on to see how you can do it and why you should. This week we also have some useful tips for landing page conversion and great email content. Be sure to let us know what you think!

Join the discussion - leave a comment!

Email Ninja Tip of the Week

On your landing pages, eliminate social media icons, blog links, and menus. Give the prospect a single decision: to buy or not to buy.

New Addition in Email Creator: Preheader
Preheader

The preheader is a design element that helps you preserve a neat structure in your email. We've now added it to Email Creator as one of the Basic Blocks, to simplify the process of creating emails that convert. Now you just drag 'n' drop – and your preheader is right in place.

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7 Simple Ways to Boost Landing Page

Conversion

Successful salespeople ask for the sale. Online marketers need to master that skill too. So let's take a look at 7 techniques online marketers use for converting lookers into buyers

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Landing Page




Five Sources for Great Newsletter and Blog

Content

Newsletter content

I've blogged about how generating good content comes from knowing the questions that your customers are asking. But what if they aren't your customers yet? What if you need to seek some inspiration outside of your company team or ecosystem? Here are five great sources which can help you generate excellent content for your blog and your newsletter.

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