GetResponse Blog - Online Marketing Tips Weekly

Hot off the press and into your inbox - here's a blog update! Dear Jhone Here's your weekly share of tips & tricks from our experts at GetResponse Marketing Blog. How to Leverage the Dark Side of Dark Traffic 2017-03-31 15:00:09 Vaibhav Kakkar Research shows, out of all the content being shared online, almost 77% is shared through 'dark social'. In fact, most of us engage in sharing content over the 'dark' part of social media, without even being aware of it. If you have ever shared any content, with anyone, through either a personal messaging app or through an email, you have engaged in dark social sharing. See more A Beginner's Guide to Lead Generation 2017-03-31 15:00:09 John Waldron First things first – we need to understand the difference between generating traffic and generating leads. Let's begin with the former. Traffic generation is all about your top of the funnel (ToFu) content marketing efforts. That is to say, it is your blog (and other content) output that has the sole purpose of simply driving visitors to your website. As well as blogs, your videos, infographics and other higher sharable content also form your ToFu traffic generation strategy. See more Getting More Out of Your A/B Tests, Scientifically 2017-03-31 15:00:09 Ben Allen A/B testing is a standard practice for marketers. Yet, there is another breed of professionals in the world who do the same type of thing. Scientists. An A/B test is literally a scientific experiment. We want to find out if something will have a specific impact on the world. But, instead of testing on lab mice or in beakers, we use the internet and live consumers. Here are some things we can learn from our lab coat totting peers to improve our A/B tests and make them more effective. See more 9 Tips on Creating a Stand-Out Marketing Resume 2017-03-31 15:00:09 Jane Hurst You're looking forward to a long and prosperous career in marketing. But first, you need to actually get hired, and you have to be able to show employers that you have what it takes to market their businesses. A potential employer is likely going to have a pretty good idea of what type of marketer you really are if they decide that they are going to hire you. See more JOIN OUR COMMUNITY: This message was sent to jhone.wong.hostingreview@blogger.com by GetResponse, 1011 Centre Road, Suite 322, Wilmington, DE 19805, USA. Unsubscribe or change your details.