| Hot off the press and into your inbox - here's a blog update! | | | | | | Here's your weekly share of tips & tricks from our experts at GetResponse Marketing Blog. | | | | | 2017-03-24 15:00:14 | Maulik Shah | | | Time and again email has proved to be the most important weapon in the arsenal of a digital marketer. But gone are the days of "email blasts". Now email marketing is mostly transactional in nature. Its success (or failure) depends entirely on how well you've segmented your audience, and which segment gets which email communication. | | | | 2017-03-24 15:00:14 | Janice Kersh | | | To increase email conversion rates, make your emails irresistible. Use emotional triggers to drive the readers' attention. Emotional triggers, in email marketing, are tactics that prompt conversion-driving feelings from your reader. | | | | 2017-03-24 15:00:14 | Marcela De Vivo | | | Every marketer knows the struggle of creating ads that don't overtly promote your own product. It's nearly impossible, and becoming more difficult all the time. Consumers are more aware than ever, and increasingly fickle about what advertisements they trust. Can you really blame them? | | | | 2017-03-24 15:00:14 | Leila Jones | | | There's no doubt that social media is the most powerful tool of our time. It can be used to break news, sell to a target audience and communicate with customers. Every company in the Western world uses social media to some extent, but there are some glaring examples of when social media is abused rather than used. Let's take a look at some of the most spectacular social media mistakes that businesses make, and how you can avoid making them. | | | | 2017-03-24 15:00:14 | Ewa Puchalska | | | How to communicate effectively online? Is there a universal path to follow when planning communication or is it industry-specific? How do you establish effective digital communication with customers based on their behavior patterns? | | |
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