| Hot off the press and into your inbox - here's a blog update! | | | | | 2016-11-25 16:00:06 | Aaron Orendorff | | | Last year, online consumers spent over $4.45 billion on Thanksgiving and Black Friday alone. That was according to data released by Adobe on November 27th, 2015. If that number isn't big enough for you, Statista crunched the total amount of desktop-only e-commerce sales for both November and December of 2015 and came away with a mind blowing $56.43 billion. | | | | 2016-11-25 16:00:06 | John Waldron | | | Most marketers want to achieve success in all that they do. At the helm of social media, they strive to take the thorough approach. First, they know they must build up a loyal following, and so they engage with their communities, compose interesting tweets, Facebook posts and LinkedIn updates. They get out there with a camera and start photographing their company's products being used in all sorts of ways, and from there engage in a measured and thoughtful Instagram campaign. | | | | 2016-11-25 16:00:06 | Olga Rabo | | | They say "content marketing is the only marketing left" and "content is king." And I get it. I really do. "Content" is the latest marketing buzzword that has penetrated every industry out there — E-Commerce is not an exception. With more than 12 million online stores in existence, content marketing has quickly become the way to differentiate your business, stand out from the crowd and offer something unique to your customers. Plus, when content marketing generates 55% higher traffic to your website, as well as 97% more inbound links, why not do it? | | |
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