| Hot off the press and into your inbox - here's a blog update! | | | | | 2016-11-18 16:00:03 | Ehsan Khodarahmi | | | Marketing is ultimately about driving sales and this is not something unique to the Japanese market. However, the process can be quite different. B2B marketing and selling in Japan happen during networking events. This is what most Western brands entering Japan call "complexities of Japanese sales process." They often ask: | | | | 2016-11-18 16:00:03 | Karolina Kurcwald | | | The dust has barely started to settle after last week's election. The results aside, we decided to see how the two leading presidential candidates used email in their campaigns. How often did they send emails? How did those emails encourage subscribers to vote? And most of all, were their email marketing campaigns as exciting as the presidential campaign in general? | | | | 2016-11-18 16:00:03 | John Rampton | | | In determining what potential customers are looking for during the holiday season, the National Retail Federation (NRF) gathered data from last year's holiday sales and determined that the most sought after attribute was a price discount or product promotion. | | | | 2016-11-18 16:00:03 | John Stevens | | | If you're struggling to get sales, you probably do not need more traffic. Instead, you need to work on improving your conversion rates. Not only will this have more of a long-term, compounding effect on sales, but it will cost you next to nothing. Research from Eisenberg Holdings found that the average company spends a meagre $1 to convert website visitors, but spend $92 get visitors to bring people to their website. Naturally, many businesses will keep struggling to close sales. | | |
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