| Hot off the press and into your inbox - here's a blog update! | | | | | 2016-09-23 15:06:45 | Jamie Turner | | | Have you ever noticed that some marketing campaigns have an elegance and sophistication to them that make them much more effective and powerful than other campaigns? You can probably think of a few examples of these great campaigns – their messaging, design and branding are so well crafted that they generate significantly more sales and revenues for the brands they support. | | | | 2016-09-23 15:06:45 | John Rampton | | | What do Zappos, Starbucks, Southwest Airlines, and Virgin all have in common? They have encouraged their staff members to be a part of their respective brand's marketing strategies. As Ryan Holmes, CEO of Hootsuite, writes in Fast Company: | | | | 2016-09-23 15:06:45 | Jessica Mizerak | | | Have you ever thought if a loyalty program could be a great marketing tool, but felt like it was too complicated? Sure, a loyalty program is a complex marketing tool with a lot of moving parts, such as gamified point systems, various loyalty tiers (i.e. silver, gold and platinum levels), content sharing capabilities and automated communication; but online retailers shouldn't shy away from the program because it seems difficult. | | | | 2016-09-23 15:06:45 | Stacey Marone | | | Facebook is the biggest social media platform worldwide. With a growing community of 1.65 billion monthly users, the website's appeal is in its ability to connect people from different parts of the globe. Due to its popularity, getting on this social media avenue is a definite must for any business that wants to get a wide reach of exposure. | | |
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