| Hot off the press and into your inbox - here's a blog update! | | | | | 2016-09-16 15:09:40 | Aaron Orendorff | | | "All I need is a sheet of paper and something to write with," penned the 19th century German philosopher Friedrich Nietzsche, "and then I can turn the world upside down." Eugene Schwartz - easily the best copywriter of the 20th century - put it like this: "Five to ten words will make up about 90% of the value of your ad. If you are right, they may start a new industry. If you are wrong, nothing you write after them will save your ad." | | | | 2016-09-16 15:09:40 | Karen Dikson | | | When you first included content marketing into your overall campaign, maybe it was easy to produce creative content on a daily basis. You already had tons of ideas on your mind, so you started covering them one by one. It was fun, until you faced the writer's block. It happens to everyone. | | | | 2016-09-16 15:09:40 | John Waldron | | | When a brand newsjacks a trending story well, it truly is a thing of beauty. I make no qualms about citing the famous Oreo tweet that they designed, created and published just 10 minutes into the unexpected blackout during the 2013 Super Bowl. | | | | 2016-09-16 15:09:40 | Jamie Turner | | | By now, you've come across a lot of blog posts that provide a list of tools you can use to spy on your competition, including this excellent post on the GetResponse Blog. The tools are designed to provide you with detailed information, which is terrific. After all, the starting point for any competitive analysis is to have good data that you can use to win the battles with your competitors. | | |
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