Captions (also called „subtitles") are a great element of every video marketing strategy, but also one that is often treated as a fifth wheel. But you know what? That's as true as saying that YouTube is only for cats and pranks.
Marketing never stays in place. It's not "set it and forget it". Even if you have a beautiful marketing automation campaign set up, you still need to check in on it from time to time. It needs to be questioned, tested and improved. Some parts may even need to be retired. To help you assess where your email marketing is and where it needs to go, here are ten simple questions to ask yourself. Pull out this list about once a quarter – the answers you get will show you the best way to focus your energy and time.
Two-thirds of Internet users open emails on a smartphone or tablet. Are you still optimizing your emails for desktop users? You shouldn't be; instead, use these tips to go mobile-first.
SEO. Nobody ever said it was going to be easy – but perhaps when we entered this game we never fully appreciated how it would evolve to become so hard. Over the years, search engine optimisation has transformed from a rather menial task of keyword stuffing, into a finely-tuned art. With each new algorithm update to Google's search that gets released, another short-cut is closed off for the content marketer. Indeed – content in 2016 is more kingly now than it has ever been.
Instagram is scaling back its fantastic reach and engagement and introducing an algorithm. However, this doesn't mean you've missed out on the wealth of opportunities offered by the social media site. The changes also bring benefits for promoting your business on the platform.
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