To start off year 2016 on the right foot we thought we'd share some of the best articles we've published over the last 365 days. If you want to keep up with the ever changing online marketing world this is all the reading you'll ever need. Enjoy!
Do you like bloopers? You know – the outtakes of a movie or a TV show where you see the actors screw up? This week's post is a bit like an email marketing blooper reel. These are some of the most common recurring mistakes I've come across in my inbox in the last year. There's also a few examples of strategy mistakes and personal pet peeves mixed into the list.
We're nearing the end of 2015, and boy, what a year it was! As we're winding down and getting closer to that New Year's bang, I've compiled a list of tops things to catch up before you leave work on the 31st.
Following up from my 2016 predictions post last week, as we get through to the other side of Christmas and begin to count down the last remaining days and hours of yet another year at the helm of business marketing, it's time to take stock of our strategies. I want to take a similar approach to my last blog – that is to say that instead of taking this opportunity to look back, let's keep focussed on the future, and maintain our energies looking forward on how we might continue to improve our strategies as we plough on ahead into 2016.
Years ago, magazines were published once or twice a month, and they contained serialized novels – a chapter or two in each edition. The goal of the publisher was obvious – people would buy the magazine to get that next chapter, so sales remained strong. This tactic is now becoming popular with bloggers for a number of reasons, not the least of which is to gain loyal readers/subscribers over a period of time.
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