Email has a bad reputation. Too many people think of it as being stodgy….static… boring. People like you – people who would read an email marketing blog – know better. Email isn't stodgy at all. Especially when you break out the ROI charts comparing it to other channels. From that view, email is downright sexy.
I can't tell you how many times I tell people that they can use blog content to further all their business goals, and the number of times they tell me this: "I can't blog because I am too busy."
The wilier amongst you will no doubt infer the irony when I tell you that I'm writing this blog a whole working day past its deadline. And the even wilier still will realise that I chose to use the words 'working day' so as to mitigate the severity of its lateness (yes, I'd made a promise to have this blog submitted by Friday, and it's now Monday that I'm writing it).
"But everybody speaks English!" seems to be a mantra in the business world nowadays. If that's the case then one version of a website, software, or advertisement is enough. An English version, of course. So what's the point of spending valuable resources on something so seemingly redundant as localization?
When you set out to accomplish your goals do you go about it alone, or would you rather share the effort with others? If we apply this question to the email marketing world it boils down to something all email marketers should ask themselves at some point: should I go for a dedicated IP or use a shared solution.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น