Inboxes are fierce with competition. You need every edge you can get. So why not use one of the best email marketing techniques to stand out from your competition? Especially if it delivers emails that are more relevant and useful to your subscribers?
Have you ever clicked on an email link on mobile and found yourself redirected to the mobile web instead of to the app you already have on your device? Or perhaps you ended up in the app store or the app's opening page instead of the specific app page you were expecting to see? The answers to all of the above are probably yes, yes, and yes… It happens all the time and it's a terrible user experience.
With Black Friday fading into memory once again, shoppers are expected to have dropped in excess of £3bn in the UK alone by close of business today (I write this on Monday 30/11/15).
So you forgot about Cyber Monday. You didn't prepare any marketing campaigns and your boss is likely going to get mad. "Everyone else is ready, why aren't we? What have you been doing this whole time?" - You don't need this right now. Here's what you can do to get away with some last-minute preparations.
Webinars are consistently amongst top online marketing tactics. By providing valuable information to carefully targeted audience, you attract prospects and build your email list with high-quality leads. Find out why webinars are so effective, discover the elements of a webinar cycle, and get a number of tried and tested tips for running a successful webinar.
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