Worried you need a new website… but not quite sure it's really essential yet? Maybe it's something you could just put off awhile longer. Or maybe it's costing you thousands of dollars in lost business every day.
A good email marketing campaign can deliver more than just sales, done right - an email marketing campaign will give you actionable insights about your subscribers, and while knowing who opens and who doesn't open your emails is pretty insightful, just because someone opened your newsletter; does not mean they read it fully.
Most of the time, social media marketers are working on a well-defined schedule. Weeks in advance we create content strategies that will slowly unveil a story about our brand or industry over time. The great thing about the way we can do this in 2015 is of course the social media itself. Our networks give us numerous channels through which we can communicate directly with our audiences – and we can do it instantly as well.
Welcome emails are one of the most effective triggered emails you can send. They work because they arrive right after someone has signed up for your newsletter – in the window of time when your new subscriber is most interested in your emails and your business.
It's not easy to explain why we enjoy scary books and horror movies so much. Some say it's because they are the products of curiosity and fascination. Others claim that they are a reflection of our societal fears. Either way, the genre has brought into the popular culture a great deal of truly amazing characters. Halloween is fast approaching, so I decided to reflect on some of my favorite horror stories and see how they can inspire email marketing.
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