There are dozens of other video marketing stats I could reel off. But rather than try to sell you on video marketing, I'm going to assume you already know you should be doing it. Trouble is, just knowing you should be doing something often isn't enough.
Does the thought of approaching holidays overwhelm you? Does your strategy mean ignoring this glaring fact and hope for a miracle? You are a small business owner and you know the importance of mainlining your social media presence at all times. And that includes holidays.
The skill required to set up and run marketing automation software is a clear example of marketing's ongoing redefinition as a technical sport, rather than just an idea factory.
Following on from my post last week where we discussed reactive marketing and the importance of being 'on the ball' with what's trending so we can 'market the moment' in a blink of an eye, this week I want to discuss that other form of operation, which, by definition, can also not be planned for in advance – the emergency campaign.
Last week Google announced their new AdWords feature, Customer Match, which provides targeting options that were not available previously. In short, it will enable using email address lists for better and more effective ad targeting. Literally, you will be able to show dedicated ads in Google search, YouTube and Gmail just to those people who already shared their email addresses with you.
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