Following the report, we've recently published in collaboration with Dr Dave Chaffey and Smart Insights, we've organized an online webinar to discuss the aims and outcomes of our study. Here are the results and the video!
Autoresponders are one of the oldest and most effective types of email marketing. They've been around since Internet marketing was born. They've probably sold more than a billion dollars worth of stuff.
Do you want to ensure that your subscribers open more of the emails you send them? Do you want to learn techniques to create subject lines with appeal? One of the biggest problems affecting those of us involved in online marketing is the fact that our subscribers do not open all of our emails.
Ho! Ho! Ho-oh, no! It's not that time of year again, is it? Well, not quite – but it is already October, and that means that it won't be long before the C-word will be spilling glitteringly from the lips of every man, woman, child and marketer (for I'm not sure we qualify as being any of the above) from London to Brisbane and back again.
YouTube will overtake Google this year in the search market. Video is king now that everyone has a smart phone. Just like YouTube, LinkedIn is often overlooked when it comes to the use of search online.
We're in a special time for podcasts. They've been around for a long time, hanging out in the corner and biding their time. Waiting to be noticed not as a niche but as a next big thing. Waiting for other content types to have their moments in the spotlight. A few years ago, it was text-based social posts. Then it was all about images. But right now, the podcast is having its "moment."
The web is getting more and more visual all the time. Cisco says video will soon make up most of the traffic on the web. Social posts with images tend to get double the clicks and shares. And infographics are still a great way to build links.
Pinterest has always been the online destination for browsing products, but, up until June of this year, there was no actual purchase option for users. This has meant that, although the site has been evidently useful for Pinners in order to research the products that they might like to buy, actual Pinterest-enabled conversions have not been as spectacular as they might have been
Starting an ecommerce business in today's economy is a brave venture indeed. It's never been easier to start an online business. Contradictory? Let me explain
Each year, email marketing software and tools are getting more sophisticated to ensure that they meet the standards of modern consumers. Personalization, segmentation, automation, deliverability – these, and other similar terms, have been discussed by marketers time and time again.
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