In today's part of our series I want to focus on the skeleton on an email. Moreover, a part of the skeleton that a lot of email marketers tend to ignore. I'm talking about the "From" address.
Marketing for local businesses is very different than marketing for digital ones. Local SEO alone is a very different beast than regular SEO. There's also the whole world of in-store marketing to master. And the list goes on. One of the best marketing resources (aside from email, of course) for local businesses is a Google My Business site. These are completely free. Well-executed, they can be a major business boost to your marketing efforts.
If you're into conversion rate optimization, I don't really need to introduce Tim Ash to you. But if you haven't yet heard of him, here's your chance to catch up - and you definitely should. Author of the bestselling book Landing Page Optimization, CEO of SiteTuners, expert in landing page testing, Tim will be the guest of our upcoming webinar on increasing landing page conversions with neuromarketing techniques.
LinkedIn's inmails are amazing things. They allow you to target anyone on LinkedIn that you're not connected to with a focused message. Many people think that they need to write an essay or try and sell people on LinkedIn. That won't work. The objective of LinkedIn is merely to get a meeting or skype call with a target. Then it's down to you as to whether you can close your deal.
We've all got our personal favourites when it comes to social media. And, as social media marketers, we've all got our professional ones, too. Favouritism, however, unfortunately is not usually appropriate in our occupations. And so, even if we would love nothing more than to spend all of our working hours connecting with our fun and engaged fans on Facebook, if this segment of our following isn't paying the bills, then we've got to refocus our efforts and enthusiasms on the segments that are.
Email marketing begins with the opt-in box. It's where subscribers sign up and also where you set their expectations for the entire time they'll be your subscribers. With so much power in that little box, it's also an ideal thing to test. To help you make the most of your email opt-in forms, we've rounded up 10 excellent A/B opt-in form split tests, with results, so you can get a head start toward higher opt-in rates and a larger email list.
When creating an email campaign, it's easy to think about the people on the receiving end of your emails merely as leads in a system, versus actual humans with a personality. With that sort of mindset, you'll only end up alienating subscribers from your business instead of building a real relationship with them.
Social media marketing is "supposed" to be the new, alternative and largely free method of marketing your wares and services. It's certainly popular – from high-street micro-businesses with just the single outlet, to giant global enterprises with huge chains and a dominant bearing on every continent – the business world has understood the need to have a social media presence in order to compete, and, large and small, enterprises have embraced it.
There is a general belief that there are some specific words or phrases that can get your message delivered straight to the spam folder. The idea behind it is that those words are most commonly used by spammers, so content filters react on them immediately without even checking the rest of the message.
One of the biggest problems faced by marketers when attempting to promote products or even where we want subscribers to read an e-mail that we believe will be of interest to them, involves getting them to open this message.
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