Has anyone unsubscribed from your list lately? If no one has, you probably either have a super-tiny list or no list at all. Because every marketer – every single one – loses subscribers. We lose subscribers all the time. No matter how hard you try and how long you work, some people are just going to fall off your list now and then. It's the facts of life… or at least the facts of email marketing.
Today, accessing information is quicker than ever. It's never been easier to figure out the details of people, events or even companies. After all, we're in the internet age— where almost everything is available online and where people can find a myriad of facts by utilizing a simple search term.
don't mind telling you that one day I would like to achieve the 'giant of social media' accolade that 3 of my online heroes have – Jeff Bullas, Mari Smith and Guy Kawasaki.
When you think about analytics and email, what comes to your mind? Most people will focus only on open rates and click rates. But what about other rates that could be beneficial to making your email marketing more efficient?
Engagement is the most meaningful metric on social media right now. It almost doesn't matter anymore how many Facebook likes or Twitter followers you've got. If they're not engaged, your ROI is probably MIA.
Father's Day is fast approaching. I've decided to take a closer look at the emails in my inbox and check how email marketers tackle the upcoming celebration. I wanted to find out more about the latest trends that dominate the Father's Day communication. Take a look at what I have gathered and compare the presented ideas with your email marketing efforts. What is the father's role in your strategy?
Who here wants to build their email list? Raise your hand. Hmm, that's everybody, I think. Pretty much what I thought. We all know the importance of growing our email list, right. So let's get straight into the how.
By some standards, you will have already done the hard part when someone signed up for your newsletter, thusly scoring you a conversion. Indeed, whereas once upon a time your email list was probably your only concern in your online marketing efforts, in this age of social media marketing, growing that list is harder than it's ever been.
Most people respond well to lists, we make task lists, grocery lists, packing lists, guest lists, and more. They organize information for us. In fact, we like lists so much, we make our own ultimate list for life: the Bucket List. I wouldn't be surprised to learn that list making is just part of human nature. Nor would I be surprised to find out you already made at least one list today.
