There's never been a better time to be a marketer. We can track almost every click a prospect makes. That means we know pretty much everything our clients or customers do online. We can then add insight to that knowledge by seeing what they say and like through social media, search and ecommerce.
Are you looking to build your online business? You do know it all starts with an irresistible opt-in offer, right? The giveaway you use to entice people into handing over their email address in exchange for something truly valuable you offer.
Are you on Twitter? Are you on Facebook? What about Google+? Instagram? Tumblr? LinkedIn? Pinterest? As a social media marketer you will more than likely be answering yes to all of the above. And that's not to mention YouTube, Vine, your email campaigns or your blog either.
Entertain me for a few seconds. Let's go back to 1997, a time when there were no social media. A time with no YouTube. A time when you had to rely on traditional media to access an audience.
Let's start with what you already know … gathering data is essential to developing a successful email marketing strategy. This means, it's tempting to think more data equals better results.
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