Google+ has a reputation for struggling to keep up with the other major social media platforms. However, at the moment it seems to be firmly holding its place. Social Media Examiner's just published 2015 Social Media Marketing Industry Report ranks Google+ just ahead of YouTube and Pinterest in terms of adoption. It crushes Instagram, and leaves platforms like SlideShare, Vine, and Snapchat in the dust.
Are you a coach, consultant or a service provider? Are you sick and tired of trying to get people on the phone (or Skype) to get them to work with you? Are your discovery calls not resulting in paid clients? This blog post is sure to help.
Social media marketing is a game of give and take. As a marketer, it might feel like you're constantly giving – great blog content, witty tweets, alerts to breaking news, special offers, promotions. Indeed, you may even think from time to time that you are giving your very soul to your keen and hungry followers on social media.
Last week Facebook rolled out their latest feature for publishers — Instant Articles. It immediately started a discussion about the future of publishing and social media. Some warn publishers against using them and losing control over their content. Others say this is already happening, so Instant Articles shouldn't be treated as a threat. I decided to take a look at both sides and see what this is all about.
Do you really want to succeed as a blogger? Then post this quote from iconic copywriter and marketer David Ogilvy on your wall: "When you have written your headline, you have spent 80 cents out of your dollar." Headlines make or break a post, an ebook or anything else they're attached to. They're especially critical on social media. Used properly, they can be magnets for search engine traffic.
Are you looking to create your first online program? Or, are you frustrated because the one you launched last time didn't do that well? I get it. We have all been there. And this is precisely why I wrote this blog post. So that your e-course can become a best seller. I am serious. Let's get stuck into it!
Finding the right balance of formality when producing any form of content – be it for the web or not – is, and always has been, somewhat of a tight rope act. Social media has given rise to the informal marketing tactic. Facebook, Twitter, Instagram, YouTube – these are the modern day tools that we use to present the human side of our businesses to our followers and online audience. These are social networks, and so it is no surprise, really, that the type of content that works well for them are the less formal, almost casual, often humorous (though let's not forget interesting and entertaining) posts that can very quickly garner the much coveted engagement that we are all after from our potential clients.
Over the years email marketing and organic search have always been amongst the most popular channels used by marketers to build their business online. In the latest Email Marketing Census from Econsultancy, they have also been named as the highest ROI generating solutions.
If you think email attrition is unavoidable and re-engaging unnecessary, think again. Customers do lose interest in every aspect of life, and yes, that even includes your brand. But that interest can be re-kindled. When it comes to your brand, it's in your own best interests to make the effort to do so and minimize the inactive segment.
