Email marketers are generally agreeable people. But there is one issue that divides us: Double versus single opt-in. Some of us think double opt-in is unnecessary. Others think single opt-in creates a less responsive list. While I can't resolve the dispute in one post, I do have some new information to help you make the decision for yourself.
Email marketing is an effective way to engage your contacts and promote your business. You can send offers to people who have subscribed to your email list in real-time. Emails involve no expensive overheads, saving both paper and postage. Better yet, you can monitor whether or not the recipients of your email actually open, read, and act on it. Email continues to be an important marketing channel for many businesses.
Anyone who writes a book has a dream — seeing their name on the prestigious NYT bestseller list in the coveted #1 spot. Accomplishing such a goal is the result of a lot of hard work. But is it the beginning of a period of new impact, influence, and business success? Let's take a look at Mark Anastasi's success story and find out.
Last year 56% of marketers were embarking upon content marketing without a plan. As any blogger who has floundered down this path will tell you – this way madness lies. Creating decent content for your blog is not an easy thing.
Although they are "just" for your own employees, internal email newsletters shouldn't be taken for granted. They serve an important role in companies or organizations so they should be thoughtfully crafted. They can be effective communication tools as such, it's important to learn how to best do internal email newsletters.
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