There's a sinkhole in your list building efforts. Nobody talks about it much, but it is definitely there. It's called "list churn", "attrition" or "churn rate". List churn eats up about 25-30% of the average email list every year. Your list growth efforts have to outpace your list's churn rate. If they don't, no matter how much list building you do, your email list will stay the same size. It might even get a bit smaller.
I am a huge fan of using the power of content creation to establish yourself as a credible expert, build authority, create rapport, and attract your ideal audience online. When you put yourself out there, you attract people who are truly interested in what you have to say and find your message to be in true alignment with who you are.
The knee-jerk reaction when presented with a new interface of something that we know and love can often be one of disappointment. Indeed, we sometimes can feel a little let down or even betrayed. Facebook is the most frequent of offenders, and of course, with over 1.25 billion users, it has the biggest clientele to offend.
Your email navbar does not have to be an exact replica of your site navbar. Think of the NAVigation as the GPS for your customers and prospects. It will guide them to their online destination. And, when carefully mapped out, the navbar will guide them to exactly where you want them to go.
Do experts keep mentioning how email is one of the more effective ways to market your real estate business? Yet you really aren't sure how to implement it… Or do you have a complex autoresponder running that just doesn't seem to work? Maybe you haven't tried internet marketing and still stick mainly to cold calling. Wherever you are, there is tons of value you can get from your business by adapting an email marketing campaign. Email is the best driver of sales when marketing online. Think about it.
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