วันศุกร์ที่ 27 มกราคม พ.ศ. 2560

GetResponse Blog - Online Marketing Tips Weekly

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GetResponse Marketing Blog
Dear Jhone
Here's your weekly share of tips & tricks from our experts
at GetResponse Marketing Blog.
How Florists Boost Open & Click Rates for Valentine's Day
How Florists Boost Open & Click Rates for Valentine's Day
2017-01-27 16:00:09 Narendra Kholiya

Email outperforms almost every other marketing channel, thanks to great analytics tools that track campaign performance. As an email marketer, your constant efforts are lean towards capturing the audience and driving immediate results through your campaigns. Special occasions such as Mother's Day, Christmas, New Year's, and Valentine's day are the ones on which the ecommerce sector keeps a vigilant watch. That's true for industry giants or SME gift portals. But no industry can beat the traction florists get from their analytics during Valentine's season.

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How to Use Email to Support a Product Launch
How to Use Email to Support a Product Launch
2017-01-27 16:00:09 John Rampton

Product launches are exciting, yet vulnerable times for your sales and marketing team. You're on the verge of releasing something new to your target audience, but will it be able to achieve the visibility it deserves? Will you be able to hit the sales targets you've projected?

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Prepping for an Email Lifecycle – From a Seed to a Fruit-Bearing Tree
Prepping for an Email Lifecycle – From a Seed to a Fruit-Bearing Tree
2017-01-27 16:00:09 Kevin George

Beauty is not a trait in things done with haste. What looks like a beautiful structure is a result of series of bricks painstakingly placed together to create the magic. Moreover, once completed, the structure requires constant touch-up or maintenance to sustain the beauty for a long run. The same applies with email marketing world too. To create a lasting relation with your leads, it is very important to constantly engage with them via emails.

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The Power of Promotion – How to Stand Out From the Rest
The Power of Promotion – How to Stand Out From the Rest
2017-01-27 16:00:09 Philip Piletic

As you and your team wrestles with decisions about dollars spent on promoting your company and its products, where should the emphasis be? Advertising using paid media in its many forms such as print, radio and television? Promotional items and corporate gifts that keep your company on the minds of existing and potential customers who will turn to you when they have a product or service need you can meet? Publicity on social media or an SEO-optimized blog on your website that offers value without making a sales pitch? Direct selling to your contacts using tools like email marketing, apps and social media? The savvy marketer knows that the answer is "yes" to all or to at least a mix of those that make sense given the pool of potential customers on your radar.

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SMB Online Marketing Budget Spend in 2017 [survey results]
SMB Online Marketing Budget Spend in 2017 [survey results]
2017-01-27 16:00:09 Ewa Puchalska

According to Gartner's research, marketing budgets are getting bigger. In fact, this tendency is stable and has been for the last three years. Does this trend apply to small and medium businesses? We decided to check that and polled 200 US-based companies.

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