| Hot off the press and into your inbox - here's a blog update! | | | | | 2016-12-02 16:00:03 | Aaron Orendorff | | | Despite its cost effectiveness and superior return on investment (ROI), many of us still struggle to unlock the benefits of email marketing. Wouldn't it be wonderful to know exactly what the very best email marketers are doing, unearth their secrets… and steal 'em? | | | | 2016-12-02 16:00:03 | John Waldron | | | Content and social media marketing isn't just for e-merchants. You might be utilizing the likes of Facebook, Instagram and Pinterest to build awareness of your high street presence, and may very well be marketing your wares across these channels as well. Furthermore, you'll have also at some point made the wise decision to open up an e-store of some description to boost your sales. Not everyone can make it to your physical store, after all – but in the digital age that doesn't and shouldn't prevent someone 50, 100 or even 1,000 miles away enjoying your brand and your products. | | | | 2016-12-02 16:00:03 | Matthew Yeoman | | | If you have paid any attention to some of the biggest online marketing campaigns you'll know one thing for sure: Funny sells online. This is because laughter is deeply connected to happiness, and emotions are what truly drive people to share content. If you're looking to use emotions to drive your online marketing, 'happy' is a good one for your customers to feel. Who wants them to feel scared? Or angry? No one outside of politics, I'll say that. | | | | 2016-12-02 16:00:03 | Michael Lundberg | | | Creating direct mail (DM) is one of the biggest challenges faced by marketers as they need to curate DM campaigns in par with other digital marketing channels. There is more than one way to curate an interesting and irresistible piece of 'Direct Mail' content. Below are 5 great ways to make your direct mail content interesting, irresistible and thought-provoking, thus stimulating your customers and prospects to buy your products and services. Read more » | | | | 2016-12-02 16:00:03 | John Rampton | | | While many marketers are gearing up for the approaching holiday season, it's also important to have one eye turned towards 2017. In order to get the year started on the right foot, you need to have a marketing campaign ready to hit the ground running. Nail the first marketing campaign of the year and you'll have something to build on for months to come. | | |
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