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at GetResponse Marketing Blog. | | | | | 2016-12-23 16:00:01 | Nicolas Finet | | | Almost everyone is one own a smartphone these days. At present, mobile phones are what's driving business. It has transformed the way we do business. Mobile phones and other devices are our key tool for communication with consumers and entrepreneurs all over the world. Almost half of the population of the world has a mobile device now; that's nine new users per second! This makes mobile marketing is now necessary for any type of business. But what is marketing using mobile devices? | | | | 2016-12-23 16:00:01 | Jon Spenceley | | | Video isn't a new format for marketers. According to Adobe, over 50% of marketers worldwide have named Video as their top performing asset. But established marketing channels like blogs are a mainstay of every business – so why not use one to drive more engagement from the other? | | | | 2016-12-23 16:00:01 | Jini Maxin | | | "Human beings are drawn this way and that by puppet strings of impulse," said Marcus Aurelius. If anything, a carefully crafted push notification could act as a perfect puppet string that absolutely, positively turns even a reluctant shopper into an impulsive one, especially during the crazy holiday rush. But then, for those who think push notifications are not worth their 2 cents, for the concept is frowned upon by no fewer than 50% of the app users, think again. Codswallop, in my opinion, because there are best practices to be followed and top strategies dissected threadbare, thanks to the groundwork and groundswell of data gathered by the top app analytic companies of the world. These have turned push notifications into pure science these days. It's no longer a spray | | | | 2016-12-23 16:00:01 | Nate Oulman | | | The Internet is a wonderful place. For consumers, it's where we go to buy new clothes, make dinner reservations, and read reviews on our next primary care physician. For businesses, it's where we set up shop and focus our marketing efforts, all in the hopes that consumers will be inspired to drop by our digital storefront (and eventually convert). That being said, we're not living in an age where we can rely on advertisements to lure in new customers anymore. With shrinking attention spans, a rise in ad blocking technology, and a growing drive to give customers everything they want (including control), traditional marketing tactics aren't all that effective anymore. Nowadays, content is king. | | | | 2016-12-23 16:00:01 | Jini Maxin | | | Want to steamroll your competition (ahem!) hands down this holiday season? Easy. Pull out all the stops on your social media efforts. Pronto. Now, I am no social media pundit, but going by Deloitte.com's report, social media is going be the hand that could rock your holiday sales' cradle this season. No kidding! In fact, according to Deloitte, the 2016 holiday season will see an estimated 3.6 to 4% increase in dollars spent compared to the 2015 season. That translates into $1 trillion in sales. Of which digital interactions will influence 67% — or $661 billion — of retail stores this season. | | |
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