| Hot off the press and into your inbox - here's a blog update! | | | | | 2016-07-08 15:11:45 | Patrick Cole | | | How would a 30% increase in sales in one year feel? You may be leaving money on the table by forgetting about some important marketing techniques. Here's how offline marketing can impact your bottom line. | | | | 2016-07-08 15:11:45 | Aaron Orendorff | | | Since the dawn of email automation, marketers have been obsessed with a single metric: click-through-rate (CTR). Naturally, this obsession comes with good reason. While open rate is little more than a vanity metric reflecting your ability to write compelling one liners (i.e., subject lines), when it comes to email engagement -- i.e., getting your list to take action -- CTR is king. Or is it? | | | | 2016-07-08 15:11:45 | Pam Neely | | | Poor forms. They're just about the least-sexy thing about marketing, including email marketing. Many of us think of them last, long after we've fussed over a landing page for hours. This is not a smart approach. While forms might seem boring compared to other parts of your landing pages or your site, they play a critical role in email marketing, especially in building your list. It's worth your time to get to know them a bit, even if you only get the nutshell version. | | | | 2016-07-08 15:11:45 | Christopher Jan Benitez | | | Establishing a successful online enterprise is a long journey, and building your site the right way is just half the battle. With lots of online brands smartening up by observing the best digital marketing practices to help promote their sites to the right audience, it is time to take a different route of getting your message across your target market to expedite the growth of your business. | | | | 2016-07-08 15:11:45 | Marya Jan | | | Are you currently running Facebook ads in your business? Are you happy with the results you are getting from your ads? If you are, move on, this blog post is not likely for you. On the other hand, if you are struggling to see a return on investment, or nearly given up on Facebook ads; you are in the perfect place. | | |
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