| Hot off the press and into your inbox - here's a blog update! | | | | | 2016-05-27 15:10:21 | Liz Greene | | | Today's digitally empowered customers have both high expectations and the ability to interact with brands when — and how — they want. They spend the majority of their money on companies that make them feel valued or catered to. As a result, if a brand wants to be successful, the customer experience has to be at the heart of their marketing strategy. | | | | 2016-05-27 15:10:21 | Pam Neely | | | Have you heard how likes don't really matter anymore? That Facebook followers are worthless? It's not fun news to hear if you're a social media marketer, but most of the best social marketers have known this for awhile. They've been at too many meetings where senior staff demanded to know what those followers were worth. They've had to create the attribution models to prove the value of their work | | | | 2016-05-27 15:10:21 | John Waldron | | | It almost feels as if I'm talking about Christmas in September as I start to write this post – but, just with our winter marketing campaigns, the better prepared we are, the better results we're likely to achieve. And so, there are precisely 72 days left (on date of publication) to prepare our marketing campaigns for the 2016 Rio De Janeiro Summer Olympic Games that will last from the 5th until the 21st August this year. | | | | 2016-05-27 15:10:21 | Aaron Orendorff | | | Despite social media's blazing popularity - not to mention the rise of all things "app" - one fact remains certain: email marketing is still the reigning marketing champ. | | | | 2016-05-27 15:10:21 | Marya Jan | | | You spent ages creating and perfecting your webinar content. You took a ton of time structuring it just right so people will walk away with a ton of value. You agonized over your webinar topic for the longest time. | | |
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