Emails and landing pages make up a team to help you reach your goal. Whatever that goal is – a download, sign-up, or purchase – there are some rules you should follow to get people to perform the desired action, first in the email and then on your landing page. Here are a few of them. (more…)
Automation is a big win for businesses. We can all think of several things we'd rather do than labouring over repetitive tasks a computer could complete. Coffee breaks, beach runs, learning opportunities, whatever's your cup of tea! Automation means your business can continue to nurture and convert visitors to leads to opportunities, no matter what time of day.
How many fields does your email sign-up form have? One? Two? Twelve? We all want to know as much as possible about our subscribers. That makes it tempting to ask for a slew of information up front. Unfortunately, the more fields you add to a sign-up form, the fewer opt-ins you'll get.
When it comes to writing blogs, there is an eternal battle between presenting information as fact and information as opinion. Whilst each have their merits, it is important to understand the differences between the two in order to present a balanced viewpoint for your readers.
If there was ever a time to start branching out your social media marketing efforts, then surely it has to be at the start of a New Year. And since this will be my last post for January, this really is the last opportunity I have to bang the New Year blogging drum (I call it the 'blongo'), and so why not mark the occasion by welcoming a couple of the brand new players onto the social scene?
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