Is social media just for raising awareness of your brand… or can you actually generate leads from it? The answer is you can definitely generate leads from social media. It can produce positive ROI. And there are a bunch of ways to get there.
You click send on the email you spent hours writing, re-writing, and editing. You hit publish on the blog post that took you two days from start to finish. No, you don't normally spend two days writing every single blog post but you did on this particular one. This is the most epic post you ever have created. And this doesn't even include the time you spent researching.
Turkey Day is just around the corner, and that means that there will soon be (in fact, there already are) lots of brands jumping on the holiday season bandwagon. If you haven't started planning your special Thanksgiving marketing campaign yet, then there's not a moment to lose!
Twitter, Facebook, Instagram, Google+, LinkedIn—the list of social media platforms is a long one, and chances are, your brand is represented on more than one. Management of these accounts is key for developing an impactful brand image—to keep your brand looking good from every angle.
SEO will continue to be a valuable tool in the online marketing arsenal of every inbound marketing expert. This is because SEO's techniques and applications evolve with the times. SEO is popularly thought of as a set of techniques that help your website be found. But what effective SEO means is enhancing the User Experience.
Want better results from your email marketing? Who doesn't? Especially now, when it's almost time to roll out those holiday email campaigns. The pressure to get results is high.
There are several types of series you can consider: a weekly or monthly post centered around one theme (this can be a rundown of the news in your niche, for instance, or a profile of a notable person) or it could be a limited-time series with an in-depth look at something worth giving insight into. In any case, a blog post series is guaranteed to drum up attention.
Like it or not, Google has declared itself judge, jury and executioner of the internet. There are obviously some glaring political concerns about a single company holding so much power over the world wide web, but, let's not get too bogged down in the academia of such a debate at the moment, for the fact will still remain that the multi-coloured doodling giant will still hold sway no matter how much we rant and rave.
In today's very digital world, giving out your card during networking events isn't enough. But creating a social media following is the ultimate branding tool. To get you started, I wanted to give you a starter pack to personal branding on Twitter.
Last week at GetResponse we had the pleasure of hosting a webinar with Amy Africa, an expert in web usability, e-commerce optimization and email marketing, among other things.
![5 Email Marketing Lessons We Can Learn From Amy Africa [Webinar recording]](https://lh3.googleusercontent.com/blogger_img_proxy/AEn0k_srwKzJ1A9dmfZZQMm6YkyA2NPO7uftdYtMIFDLJ6y9u3Hkl8pMNEsF-9At_M_Kg6R2HLh1KvrjebZwW8qxkPUHykIdZjSh_6LvI4OWkJYANpxsqSzTQCc1I2LT1kOWJxgkOaieKpPJxNVhrfXXmVwV=s0-d)