You know how all us marketing people keep harping on mobile? How we all keep saying "you gotta make your site mobile friendly! Blah blah blah…" Well, that was all crying wolf. It's always been a good idea to make your site mobile friendly. But compared to what's happening on April 21st, everything before this was just "shoulds". Before now you just really should have made your site mobile friendly.
I tell all my clients and readers to start a blog if they haven't already. The reason is simple: blogs are great. They do so much for your business. They help you build authority and credibility. They help you call out your ideal audience and speak to them in a way that truly resonates with them. They allow you to get in touch with them.
"Do what you love." Have you ever received that career advice? But what if you love to PARTY! You can't very well turn that into a business. Or can you? You're about to meet an entrepreneur who started his business based on two passions: "travel and a good cold beer." The result? The Thirsty Swagman. Let's see what we can learn from Founder and Chief Swagman, Kenneth Hart.
Metrics matter. That's a fact. And thank goodness – with the billions that have been spent already on big data, not to mention the trillions and trillions that will follow, they had better matter. Otherwise, what's it all for?
For centuries, artists have depended upon gallery owners to sell their artwork. But today's Internet has changed the business model, allowing them to go straight to the public. As artists embraced this model, some discovered a hidden talent for marketing and devised new ways to bring added value to a worldwide audience. In today's case study, we profile one such artist and provide a fascinating glimpse into his newly discovered business model: freedom-preneur.
ไม่มีความคิดเห็น:
แสดงความคิดเห็น