It's hard to overstate the influence of online video. More than a third of Internet traffic is video right now. By 2018, it will be 69%. That's just scratching the surface. The statistics on video use, growth and effectiveness are amazing. 52% of marketers name video as their most effective marketing channel. YouTube is the second biggest search engine. What's even more amazing is most of us are still largely ignoring video.
I am sure you are already using some form of content marketing in your business. Whether it is the updates you make on your Facebook page, articles you write for a leading publication in your industry, or writing blog posts for your business blog. You can call it what you want but when you are pushing out content to meet your business goals, you are engaging in content marketing. So it pays to learn to do it right.
Content is king. It's the king of SEO, and it's the king of every great website, blog, infographic, Twitter account, and Facebook page out there. Excellent content drives traffic to your site. It's as simple as that. No image, blog post, video, or anything else that has ever gone viral has contained content that is anything less than excellent – be it excellently funny, excellently informative, excellently shocking, excellently entertaining, or excellently silly, they have all had one thing in common: excellence.
It's hard to remember what our life was like before cell phones. We use them for just about everything: navigating our way around town, communicating with others, working on the go, setting our alarms, and more. Many of us eat, sleep and even shower with our phones. We're spending more and more time with these devices that are practically glued to our hands and eyeballs, so we might as well learn to make the most of them. As marketers, we too rely on smart phones to convert customers and drive sales. But how do we make the most of these devices as users and marketers?
OK, maybe you're not in show business, and Hollywood may seem a million miles away. But a fascinating trend has emerged in the arts, one that might give you a new slant on your business. Put aside notions of actors surviving as waiters so they can show up for auditions. You're about to meet Michael Simpson Jr., a new breed in the entertainment business. Let's see what we can learn from his business model.
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