| Read this email online online if it doesn't display correctly | | | | | | | | | Here's your weekly share of tips & tricks from GetResponse Email Marketing Blog. | | | | | Managing an email program is no small task, even if you're a pro. Depending on whether you're working for a large or small company (or yourself) you may have designers, writers, directors, customer service, and a dozen other things to manage. Or, if your shop is small, you may get to wear all those hats. | | | | | | Research shows that when a new visitor arrives on your landing page, they are most likely to stay on an average of 10 seconds. Really, just 10 seconds - that's not a whole lot of time to convince people to respond to your call to action. You must get their attention – fast – and keep it till they reach the end of the page. | | | | | | A company can´t force someone to buy, but at the same time they can´t afford to lose the future opportunity. More than 50% isn't ready to buy at the time of capturing/subscribing, so it's important to resourcefully guide them towards the 'ready to buy' phase. This is what we call lead nurturing and what can span the whole path from first contact to first revenue. | | | | | | Sometimes there are various thoughts that go through our head when we think of guest blogging, like: "Guest blogging doesn't work anymore," "Guest blogging is a huge waste of time," "I tried publishing on other blogs before but I never got a response," "I guest posted on a leading blog but it resulted in only a handful of subscribers," "Guest posting? I don't even know where to publish or even get started. It all seems so complicated." Do any of these statements resonate with you? | | | | | | List growth is a primary email marketing goal and will have direct impact on your business results. You want to set specific, measurable and realistic goals. Realistic means that it should be ambitious, but attainable taking the available budget and resources into consideration. An email marketer either has a set budget and see how far it stretches, or has a set goal and will get the budget for it. Chosen order of that route isn't an issue. Did the chicken or the egg come first? Let's just break some eggs and make an omelette. A smart marketer will always make a concise business case for list growth outlining the chosen tactics to focus on. And answering the question: Will this get me the most majestic email marketing ROI? | | |
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