You blog for business – I get it. You spend hours creating high-quality content on your blog because you want to stand out from the crowd and catch the attention of your ideal reader. You understand people hardly buy information products or coaching on the first encounter and that you need to slowly make this newly acquired audience like and trust you. Your main focus is on content marketing, and for that you need them to hand over their contact details – their email address.
Ever seen a sales page for a major Internet Marketing training course? Did you notice the dozens of testimonials? There's a reason the guru used up all that valuable space on their sales page: Testimonials are a marketer's secret weapon. There's a mountain of marketing studies to back this up, but I'll stick to just three of the choicest examples.
Customer loyalty is an emotional bond with your brand. You can foster loyalty by building long-term relationships based on consistent, positive brand experiences. It's less expensive to retain customers than to acquire new ones. So the smart move is to invest in loyalty programs and relationship marketing.
At AppSumo we've sent more than 100,000,000 emails in the past 4 years—generating over 8 figures in total revenue. In those four years, we've found specific emails that make our business more profitable and our customers happier. Today I will show you three specific emails you can add to your existing campaigns (along with the exact text) so you can use them for yourself.
List growth is a primary email marketing goal, it always has a direct impact on your business results. You want to set realistic goals that you can measure, that means that it should be in reach and attainable, seeing the budget and resources available for email marketing.
As a small business owner, you should be building your email list – you get that. You worked hard to nail your ideal customer profile and you spent hours creating that perfect opt-in offer that is working like gangbusters. Is your work done? Not by a long shot. You still need to make sure that the people who just signed up to your email list are indeed the right fit for your business (and not freebie seekers) and that they stay subscribed long enough to make a purchase.
When was the last time you commented on a blog post? Yesterday…a week ago? A month ago? Despite all you have to do, you might want to squeeze in even 20 minutes a week to write a few good blog comments. Done right, they can get you more results than just adding a few more tweets to your Twitter feed.
Your content marketing strategy may well be already in full swing: you're producing regular, informative blog posts and sharing them throughout your social networks; your email list has been growing gradually and your monthly newsletter is being generally well distributed and talked about. But is there still something missing?
It hurts to lose a sale. Sometimes it's not even your fault, just bad luck. But what about sales you lose because you never made an offer? Ouch, that's different — there's no one to blame but the person in the mirror. Here are the most popular ways to use triggered emails to grab extra sales. Some techniques are quick and easy. Some take a little time and effort. Is it worth it? Here are the numbers.
What is a perfect opt-in incentive? It is something that gets your ideal customer or client to sit up and take notice, gladly give you their email address, name or any other information you require and become your email subscriber.
