| Read this email online online if it doesn't display correctly | | | | | | | | | Here's your weekly share of tips & tricks from GetResponse Email Marketing Blog. | | | | | The humble hashtag is now becoming firmly embedded in our culture; if you speak to any teenager, it's likely that they've used the word hashtag in a phrase to cement its meaning. But the hashtag does of course have a much better use than just as a part of popular culture, it can be a very useful tool when it comes to digital marketing. | | | | | | See those two life coaches over there who recently started their businesses? Both seem to have impressive qualifications, tons of experience and great testimonials. Both are publishing content regularly and seem active on social media. But notice one seems to be doing really well. They are usually fully booked and have a wait list and so it looks like people can't wait to be work with them. | | | | | | The goal of a "regular" text is to inform or entertain. The goal of web copy is to get people to do something — like to sign up. Here are tips for writing great copy. What makes copy good? The right answer of course is, that it makes money. But we won't know that in advance. So we have to evaluate the words in the copy to figure out if it sucks or rocks. | | | | | | Imagine your are flying a plane. From the captains chair you look around, certainly a nice view. In your cockpit are also lots of gages and meters, like speedometer and altitude. A layout of the cockpit is made so that the primary gauges – the ones you look at the most - are clustered towards the center of the dashboard. There are also secondary gages like the fuel gage, engine temperature and oil pressure. | | | | | | In preparation for this article I was looking through my inbox (or actually the Gmail promotions tab in a separate inbox I use to receive newsletters). The first newsletter I opened was staring back at me. I set out to write an article about Call to Actions and was looking for some good examples, instead what I found was the complete opposite. | | |
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