If we offered you free beer in the subject line, would you feel more compelled to open this email? Well, we don't but instead we have a great post by DJ Waldow on our blog that might just help you strike a balance between compelling subject lines and ones that mislead your subscribers. And once you visit, make sure to check out Jordie van Rijn's post on birthday emails and Jack Price's article on the three little words that build business relationships. Can you guess what they are?
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Email Ninja Tip of the Week
Don't mislead your subscribers when you create your email subject. Keep it creative to compel them to open, but make sure it's not deceptive at the same time.
Imagine for a moment that you are scanning your inbox one Friday afternoon and you see an email with the following subject line: Open this email for FREE BEER! You are a beer drinker (and it's Friday afternoon) so you immediately stop what you are doing, tune out everything else in the world around you, and open the email. Post by DJ Waldow.
It's me — again! And I have a question for you. What do romance and business have in common? Let's see . . . both involve building a relationship, both require courtship, and both require that someone, probably you, take the initiative. A relationship can blossom into romance with 3 little words: I love you. But do you know the 3 little words of business relationships?
It's relatively easy for a company to set up a Birthday Email campaign. All you really need is a great idea for the content of the mail, the birthdate of your newsletter subscribers and an email tool that supports sending perfectly timed emails based on profile fields like a date. Post by Jordie van Rijn.
For daily deal sites email has always been the primary means of communication. And they're probably one of the few types of businesses where an email a day is acceptable by the subscribers (or even desirable, though tiring at times). For the sender the question is, how can you optimize your email marketing while still keeping it interesting for the subscribers? Automation is the key.
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