Stop by GetResponse blog this week for tips on email copywriting, preheaders, using Autoresponders for online business and cleaning your email marketing for spring. Speaking of Autoresponders, if you leave us a comment on our latest feature under this post, you can win some really cool GetResponse gadgets! (and let us know how we can make our product even better).
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Email Ninja Tip of the Week
Use a strong call-to-action in your preheader to give the subject line an extra kick and urge the subscribers to open your email.
Ah spring! It's a pretty big deal up here in Canada where the running joke is that we only have two seasons: Ten months of winter and two months of road repair. It's a time when I have to watch out for my wife sticking price tags on my valuable collection of stuff in the garage. It's also a time to reassess and renew and a good time to revaluate your email marketing.
A few years ago, readers were loyal to their newspaper. One reason was scarcity — often a town had only one newspaper. The same held true for early email newsletters. But today's readers have options, and people won't read poor content. Copywriting is a must-have skill. So let's start with...
Automated messages are a great way to build a lasting relationship with your customers. Over the next weeks, we'll be presenting you with some use case scenarios to show you their full potential. Of course, what you do with them in the end is entirely up to you and your imagination. But for now, let's meet Bob Green who is looking for some career guidance online.
Are there great email tips and tricks that you've heard like a million times, but never really had the chance to see how they work in practice? Welcome to GetResponse new cycle, where real-life examples bring dry theory to life. In "Ideas from the inbox" we review and analyze the contents of our email inboxes to find out which email campaign strategieswork best to improve your email performance.
Best practices are a great place to start improving your email campaigns. But sometimes, it's OK to break those "rules" and best practices. In fact, it's probably even better. Take email segmentation for example. Let's look at a few commonly accepted best practices and see why it might be a good idea, profit-wise, to change up the rules. Post by Jordie van Rijn
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