Time to make yourself a cup of coffee, sit back and catch up on some good email marketing reads - and we have lots of those for you this week! Download our free report and infographic on the state of email and social media integration. Then read some tips on the best places to put your sign-up form and making it pop. Finally, watch a sneak peek video in which we talk about the email automation revolution, coming very soon to GetResponse.
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Email Ninja Tip of the Week
When including social sharing in your emails, avoid icon clutter. Find out where your audience is and include only those sites (use social stats to help you).
Social media keeps evolving dynamically – sometimes it's hard to keep track of all the changes! The way the email-social relationship develops is equally dynamic. And from what we're seeing, it's definitely for the better. We've just updated our research from last year that shows even better results of email-social integration.
Email relevancy and timing are key factors behind your campaign success. Providing recipients with exactly the right content at exactly the right time has always been the marketer's utmost priority — yet so often missed. And now GetResponse has developed the technology to help you achieve it – effortlessly and effectively.
Growing you email list is a survival technique. About one third of your list will become inactive each year. So you better start promoting it! The great thing is that building a larger, engaged list of subscribers is also a way to get better results from your email marketing and increase your email marketing ROI. Post by Jordie van Rijn
Today we are pointing the spotlight in the direction of Dewane Mutunga, a New Yorker, brand strategist and founder/CEO of Connected Experiential Marketing LLC. In an interview with GetResponse Dewane tells us how he uses email marketing to help other businesses find effective ways they can build and manage their brands using… email marketing.
Are you ready to increase your business's mailing list? If so, you need to place your opt-in forms in the places that will be most noticed by visitors to your website. And you don't want to place them just anywhere. The following are five places you can incorporate an opt-in form for your mailing list and the benefits of each. Post by Kristi Hines
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