| Hot off the press and into your inbox - here's a blog update! | | | | | 2016-10-28 15:08:23 | John Rampton | | | The National Retail Federation (NRF) released its expectations for the 2016 holiday season and revealed sales are expected to increase by 3.6 percent over last year, one of the highest increases in 10 years. This is based on job and income gains as well as increased use of credit. With positive news about the holiday retail season, it's time to start thinking about planning your marketing campaigns for Black Friday, Cyber Monday, Christmas, Boxing Day and New Years. | | | | 2016-10-28 15:08:23 | Jini Maxin | | | According to Forrester, people delete 80% of their apps after the first use, and most spend 84% of their time in only five apps each month. Businesses have come to realize that creating yet another app could prove to be an exercise in futility. So, rather than going out on a limb and spending money on developing yet another app, businesses feel safe engineering bots for messaging apps. | | | | 2016-10-28 15:08:23 | John Waldron | | | With all the goodwill supposedly be jangling the bells and decking the halls around Christmas, it's perhaps strange that customer fidelity can't be relied upon. Try not to blush as I bring you this quote from Matt Curry, the director of e-commerce at online, ahem, sex toy retailer Lovehoney Group, who explained the following to Marketing Week: | | | | 2016-10-28 15:08:23 | Michael Lundberg | | | For any digital marketer social media plays a very important role in engaging and building relationships with customers and prospects. There's more to do with social media than just updating your Facebook status, or retweeting the popular tweets. Of course, by keeping your social media accounts active, you can keep your audience engaged and of course increase the number of like, shares, followers, fans and so on. So, what is stopping you to generate leads via social media? | | |
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