Your social media campaign is in full swing, you're scheduling your posts, active across Twitter, Facebook, Pinterest, Google+, LinkedIn and Instagram, linking regularly to your blog and replying to all of your fans. But, there's one other thing you need to know – the impact of your efforts. Indeed, without being able to measure just how successful your various campaigns are (and which ones aren't), you won't ever be able to improve upon them.
Last year we created a Retail Email Calendar for 2014, so to let the tradition continue it is time to welcome January with a brand new Calendar! Begin your year the right way and start planning your most successful email marketing campaigns yet.
Google+ isn't Facebook. It isn't Twitter either. You should not join Google Plus to replace any other social media platform. But if you are not happy with any of the sites you are currently on, or even if you are, you should definitely give Google+ a go. Why?
Local businesses have so many things to stay on top of that marketing often becomes a second, even third, priority. Marketing activities get pared down to their barest essentials - to only a few tasks per week. Every one of those tasks has to deliver results. Small business owners don't have time to fuss around with things that don't work. Fortunately, if you're reading this blog you've already found one of the most effective marketing tools: email marketing.
And here we are, on the last day of another year. Another good year. It's a perfect opportunity to thank you, our readers, for visiting our blog, commenting and sharing the posts we've been bringing you for the past 52 weeks. I thought it would also be a good idea to dig into the 257 posts and bring back those you liked the most. So, here we go!
